Volkswagen 358, sometimes referred to as “lemon,” is a screenprint created by Andy Warhol for his Ads series in 1985, featuring an ad for a Volkswagen car that was published in 1960. Warhol portrays the iconic car in a vibrant green and yellow against a dark purple background that emphasizes the iconism of both the car and the advertisement itself.

The infamous ad depicted in Volkswagen 358 is commonly referred to as “Lemon,” or “the Lemon ad,” and it changed the advertising world during the mid 20th century. In the late 1950s, after World War II, Volkswagen (VW) was eager to sell their cars in America and compete with leading automotive brands. By referring to their car as a Lemon (a defective or cheaply made foreign car) VW presents a very counterintuitive and unexpected advertising campaign.